A practical, no-BS home for high achievers who are done grinding out their goals.
Business Leader. Coach. Speaker. Author. Life Lover. Human.
Penn, MIT, Apple, entrepreneur. And one really hard year in 2020 that broke everything I thought I knew about discipline.
I’d built a life that looked great on paper and quietly white-knuckled every part of it. When the discipline ran out, I started over — not with a grand plan, but with one craveable thing at a time. Getting dressed. Nail art. Cooking dinner.
Thousands of hours of research later, it became The 4% Method™ — the system I now teach to high achievers who are done trying harder.
The crux? Making small choices that feel good is not only the fastest way to like your life more, it’s the best — and least talked about — strategy for achievement I’ve ever found.
Make yourself at home. I hope you find something here that inspires you to have some fun and finally hit the goals you’ve been circling for years.
Hint: it’s not discipline.
Take this 2-minute quiz to find the real reason —
and the tools to move through it.
Are you ready for change?
5 questions to find out if now’s the moment — or if you need to set the stage first.
10 tiny actions to move the needle
Science-backed micro-habits you can start today. No willpower required.
5 signs you’re in a rut
Answer these and you’ll know. Plus what to do next.
I stopped biting my nails. Lost 15 pounds. Made my first $1M. And became the version of myself I’d been trying to be for years
The 4% Method™ is the 10-minutes-a-day course that teaches you how. Built on the science of how the brain actually changes — not how we wish it would.
You and me, a 90-second read, once a week.
Smart tools and the small moves that’ll change you and your life.
No spam. Nothing weird. Opt out anytime.
